USV bets big on wellness with ₹1,583 crore acquisition of Wellbeing Nutrition

USV bets big on wellness with ₹1,583 crore acquisition of Wellbeing Nutrition

A bag of Japanese food on a table, labeled as a new product from Japan.

USV bets big on wellness with ₹1,583 crore acquisition of Wellbeing Nutrition

USV Pvt Ltd, a major Indian pharmaceutical firm, has acquired a 79% stake in Wellbeing Nutrition, a fast-growing direct-to-consumer (D2C) wellness brand. The deal values the startup at Rs 1,583 crore and marks USV's push into premium nutrition and preventive healthcare. Wellbeing Nutrition, known for its science-backed products, has seen 120% growth over the past two years.

Founded in 1961, USV is a key player in India's pharma sector, with FY25 revenue of Rs 5,200 crore. The company leads in oral anti-diabetic and cardiovascular prescriptions, marketing brands like Glycomet and Ecosprin. It also exclusively distributes the German skincare brand Sebamed in India.

The acquisition aligns with USV's strategy to expand in consumer wellness. Managing Director Prashant Tewari called it a 'future-oriented expansion' that matches shifting consumer preferences. Wellbeing Nutrition's founder, Avnish Chhabria, expects the partnership to drive growth while keeping the brand's consumer-first approach.

India's premium nutrition and preventive health market has grown rapidly since 2022. Government initiatives, such as the 2020 launch of eight nutraceuticals under Pradhan Mantri Bhartiya Janaushadhi Pariyojana, have boosted demand. Investments like Sabinsa Corporation's $18 million Karnataka facility and new product launches—including Herbalife's plant-based protein (2019) and Archer Daniels Midland's vegan DHA/EPA (2019)—have also fueled growth.

Wellbeing Nutrition, with its clean-label products, aims to surpass Rs 450 crore in revenue by FY27. The deal strengthens USV's position in the fast-expanding wellness segment.

The acquisition positions USV to tap into India's booming preventive health market. Wellbeing Nutrition's rapid growth and focus on science-backed products complement USV's existing pharmaceutical strengths. The partnership is set to accelerate expansion in premium nutrition and consumer wellness.

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