Brits spend £15bn yearly on wellness apps—but payment flaws drive users away

Brits are spending billions each year on wellness services through digital platforms. A new report highlights the growing reliance on apps for fitness bookings and the challenges faced by independent businesses in managing payments. Nearly a third of UK adults now use platforms to book fitness services. Fitness remains a key driver for this trend, with 60% of users making regular bookings through these channels. An estimated £15 billion is spent annually on wellness services via mobile apps.

13% of users turn to these platforms to discover and support independent businesses. However, many of these businesses struggle with payment management, as a third report needing better software. Poor payment processes are a major issue, with 71% of users willing to abandon a booking if the experience is unsatisfactory.

Sheli McCoy, a fitness business owner, has adopted technology to help her business grow and enhance client experience. User expectations are also high, with 42% actively choosing platforms that offer simple, secure payments. Additionally, 84% expect a refund within 48 hours if a service is cancelled. The demand for seamless booking and payment systems is clear. Independent businesses must adapt to meet user expectations or risk losing customers. The market for digital wellness services continues to expand rapidly.