Liquid I.V. Launches Sugar-Free Hydration Drink in India with HUL

Liquid I.V., the top-selling powdered hydration brand in the U.S.A., has launched its Sugar-Free variant in India. The product arrives under the banner of Hindustan Unilever Limited (HUL), the country’s largest fast-moving consumer goods company. Designed for health-conscious consumers, it offers hydration without artificial additives or sugar. The new Liquid I.V. Sugar-Free is formulated with a special amino acid blend, including L-Glutamine and L-Alanine. This mix helps improve fluid absorption and supports functional hydration. Each serving also contains essential electrolytes like sodium, potassium, calcium, and magnesium, along with nine vitamins and minerals.

Unlike many hydration products, this version avoids artificial sweeteners and colours. Instead, it uses plant-based stevia for sweetness. The brand has introduced three flavours: Mango Pineapple, Raspberry Melon, and Juicy Peach. The product is now available for purchase. Shoppers can find it on Liquid I.V. India’s official website, major e-commerce and quick-commerce platforms, and select retail stores across the country.

The launch brings a science-backed hydration option to Indian consumers looking for cleaner alternatives. With no artificial ingredients and a focus on performance, the Sugar-Free variant expands Liquid I.V.’s presence in the market. HUL’s distribution network ensures wide accessibility for the product.