Health fears drive Russia's organic food boom—but nutrition knowledge lags

A recent survey has revealed that most Russians now buy organic products, with health concerns driving their choices. Over three-quarters of those questioned regularly purchase organic goods, often from supermarkets or local shops. The findings also highlight gaps in public knowledge about dietary guidelines, including sugar and salt intake. The survey found that 78% of respondents buy organic products, with 18% doing so weekly and 33% monthly. Health reasons topped the list, as 54% cited well-being as their main motivation. Another 26% chose organic to better care for their families.

When it comes to where they shop, 56% prefer chain supermarkets and hypermarkets, while 41% opt for neighbourhood stores. Nutritional benefits and safe ingredients were key for 52% of buyers. Meanwhile, 24% believed organic foods contained more nutrients, and 15% simply preferred their taste. Awareness of the 'organic' label was high, with 85% understanding its meaning. However, knowledge of dietary recommendations was lower. Only 45% knew the safe sugar intake levels, and 43% were aware of salt limits. A further 29% admitted they did not know the Ministry of Health's guidelines for sugar, salt, meat, or vegetables.

The results show a strong trend towards organic shopping, driven by health and family concerns. While many recognise the benefits of organic products, a significant number remain unclear on official dietary advice. This gap suggests a need for better public education on nutrition and food standards.