Early Autumn Rush for Immune-Boosting Products Hits Record Highs

Demand for immune-supporting products has spiked this autumn, with more customers buying medicines, drinks, and supplements. Data from Kooper shows a noticeable shift in purchasing habits, with peak sales moving from October to September.

Pain and fever relievers made up the largest share of cold remedies, accounting for 43% of sales. The mean price for these items was 312 rubles. Antiviral medications followed, representing 26% of purchases at an average cost of 500 rubles.

Overall, 95% of immune-support purchases were medicines, while nearly 5% were beverages. The most popular drink was a ginger and sea buckthorn juice, priced at around 147 rubles. Herbal teas also saw strong demand, with an average cost of 149 rubles. Only 7% of customers bought immune-boosting products, including drinks, sports equipment, and sleep aids. The median total bill for these items reached 847 rubles. Most orders came from Moscow (30%), followed by St. Petersburg (11%), Novosibirsk (4%), Yekaterinburg (3%), and Tyumen (2%). Ginger, honey, and lemon—common ingredients in many of these products—contain compounds that may help ease symptoms of respiratory infections. However, no public details are available about the customer who placed the most orders for ginger juice, sea buckthorn drinks, and sleep aids in September.

The early spike in demand suggests consumers are preparing for the cold season sooner than before. With medicines dominating sales and beverages gaining traction, retailers like Kooper are seeing a clear trend in health-focused purchases. The data also highlights regional differences, with Moscow leading in order volumes.