Creatine's $4B boom: How gummies and chews are reshaping the supplement market

The creatine supplement market is booming, with sales up by 75% since 2020. This growth is driven by a shift beyond traditional bodybuilders, as women, older adults, and even esports players now embrace the supplement. New products like gummies, chews, and beadlets are flooding the market to meet rising demand. Creatine was once mainly used by male bodybuilders, but its appeal has broadened. Women strength trainers, older adults preserving muscle, and recreational fitness fans now use it regularly. Social media and scientific research have helped push this change.

The global creatine market was worth $1.11 billion in 2024 and is expected to grow to $4.21 billion by 2030. North America leads the market, holding 39.4% of sales.

New product formats are emerging to attract different consumers. Bloom's Creatine Gummies target younger women in strength training. Momentous launched Creatine Chews, which passed NSF Certified for Sport testing for quality assurance. The Vitamin Shoppe introduced BodyTech Elite Creatine Beadlets with a time-release feature, while Mutant and Revolution Nutrition offer sugar-free chewable options—Creatine Bytz and Creatine Candies.

Despite innovation, quality concerns remain. A report by SuppCo found that some top-selling creatine gummies contained little to no actual creatine. Yet demand has stayed strong, showing consumers still trust the supplement's benefits. The creatine market continues to expand, with new products catering to a wider audience. Sales are projected to rise sharply, and North America remains the largest consumer. As long as demand holds, brands will keep innovating—despite lingering questions over product quality.